Our visual identity is tied directly to the college’s environment – emulating the gently rolling coulees, the rhythm of the student body, and our ability to shift and change with the wind. It visually demonstrates the high standards that define Lethbridge College and our commitment to innovation.

We’ve provided a set of standards to help you use our visual identity effectively, from logos to web addresses and everything in between. These standards apply to any communication that represents Lethbridge College, whether internal or external. If you have questions about the brand, contact our brand coordinator.

Lethbridge College logo

Lethbridge College logo

lc-logo.pngOur logo reflects the college’s environment and the surrounding landscape in colour, composition, mood and sense of movement. The graphic’s shape and movement indicate and reflect the coulees, the wide open horizon and the “big sky” sense of locale and landscape. The white spaces between the land and sky emulate our setting in an open surrounding. The colours are fresh and modern, natural and energetic, and add vigor to the logo. The shapes themselves and their position indicate a rhythm of the landscape and the student body.

Metaphorically, the shapes represent a progressive and growing atmosphere. Using the physical environment as a design element indicates our philosophy and politics, as well as our desire to meld with the community. The student who ultimately chooses Lethbridge College will be enfolded into the community and the environment, and have access to new horizons and space in which to learn.

The fonts used within the logo are modern yet solid. Lethbridge College has been providing innovative education since 1957 and has always been a respected and leading member of the community. The fonts indicate a willingness to move forward, reflecting the needs and new views of our students, as well as a loyalty to our existing foundations.

 

 

 


lc-logo-international.png Primary and secondary logos

The foundation of Lethbridge College’s brand identity is our institutional logo.

The logo has been subdivided into two specific categories:

  • primary logo: the symbol with “Lethbridge College” logotype
  • secondary logo: the primary logo combined with an academic school or department name

Secondary logos can be developed for use on promotional material. Contact a marketing coordinator if you require a secondary logo.


College-Crest-Colour.png College crest

Lethbridge College honours and reflects the heritage of the institution. Our college crest is available for use in specific applications such as placement on the Lethbridge College parchment and where a crest is deemed more suitable than a logo.

For more information about the use of the college crest, please contact the brand coordinator.

How to correctly use the logos

This section discusses the correct usage and application of our logos. These guidelines apply to both the primary logo and all sub-brand logos.

Protected space: There is a specific area around the logo that must be kept clear or blank. This acts as an invisible barrier to ensure our logo remains prominent and uncluttered.

  • For print applications, this space must be at least the height of the letter “e” in the wordmark.
  • For electronic applications, this space must be at least half the X-height of the “e” in the wordmark.

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Logo placement: The logo should be placed in the top-left for all stationery and forms and in the bottom-right for ads.

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Alignment: Where possible, align the text or image with either the “L” or “e”. This rule is more applicable to text documents on letterhead stationery.

Preferred size: For letter size paper, the preferred logo size is approximately 1.5 inches wide by 1 inch high.

Minimum size: To preserve the clarity and legibility of all Lethbridge College logos, they must never be reproduced smaller than the minimum sizes specified:

  • 0.375 inches high for print applications
  • 40 pixels high for web applications

In some cases, exceptions to the minimum size requirements may be made for use cases when the logo is automatically transformed, scaled or cropped (e.g. social media profile images).

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Kodiaks Athletics logo

Kodiaks Athletics logo

Marketing and Comm. Page 6 - Image 4.PNG Lethbridge College Athletics tradition states that the Kodiak bear epitomizes strength, courage, stamina and undying perseverance that ultimately ends in triumph and success. This logo reflects the majesty, pride and ferocity of the great Kodiak bear, the largest of all terrestrial carnivores.

The Kodiaks Athletics logo is an original design that supports and promotes the overall brand identity and outlook of Lethbridge College using the same colours and swoosh element in the wordmark, which is a reflection of the college’s graphic look. It results in a design that increases our brand equity, maximizing the values of the current parent brand.

The Kodiaks logo can be adapted and extended throughout all Lethbridge College marketing and communications materials, and helps to communicate and extend our brand vision and tone.

How to correctly use the Kodiaks logo

Protected space: There is a specific area around the logo that must be kept clear. This acts as an invisible barrier that is designed to ensure that our logo remains prominent and uncluttered.

  • For print applications, this space must be at least the height of the letter “S” in the wordmark.
  • For electronic applications, this space must be at least half the X-height of the “S” in the wordmark.

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Logo placement: The Lethbridge College Kodiaks logo should be placed in the top-left for all stationery and forms and in the bottom-right for ads.

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Alignment: Where possible, align text or image with either the “K” or “S” in the logotype “KODIAKS.” This rule is more applicable to text documents on letterhead stationery.

Preferred size: The preferred logo size for letter size paper is approximately 1.25 inches square.

Minimum size: To preserve the clarity and legibility of all Kodiaks logos, they must never be reproduced smaller than the minimum sizes specified:

  • 0.6 inches high for print applications
  • 70 pixels high for web applications

In each case, the minimum size is determined by measuring the height of the logo.

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Alternate logos

The Kodiaks bear head graphic and wordmark can be separated under certain circumstances. If the logo graphic is separated, the wordmark must appear somewhere else on the item (i.e. on a t-shirt, the graphic can appear on the front as long as the wordmark is somewhere else on the shirt). The wordmark can appear on its own, but the words Lethbridge College must never be removed.

In promotion for individual Kodiaks teams, the teams’ sport can be displayed below the Kodiaks wordmark.

In all cases, the same rules for spacing and usage apply. Please contact the brand coordinator if any of these options are desired.

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Co-branding

Co-branding

Co-branding describes a situation in which Lethbridge College’s brand is represented with another organization’s brand. Situations that involve co-branding include:

  • joint marketing of Lethbridge College and another organization
  • sponsorship of events
  • sanctioned partnerships (e.g. Lethbridge College and the University of Lethbridge)
  • industry relationships
  • joint awards

For these situations, there are some basic guidelines to follow to maintain the integrity of the college’s brand:

  • ideally, a horizontal placement is best for two or more logos
  • for vertical placement, align other logos with the “L” in the Lethbridge College logo

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For assistance with co-branding initiatives, contact the Marketing and Web Services manager.

    Co-branding design principles

    Best practices for co-branding include:

    • Protected space and minimum size of the Lethbridge College logo must be maintained.
    • The colour of the logo used is determined by the background colour.
    • A new logo should not be created using any part of the Lethbridge College logo.

    When providing our logo to your partner:

    1. Determine what type of files are required.
    2. Contact the brand coordinator, who will forward the appropriate files to your partner and request a proof to ensure the logo standards are met.
    Colours

    Colours

    The Lethbridge College logo should appear with all three colours whenever possible. When only two colours are available, use the greyscale version. However, there are situations when greyscale is not applicable – the black logo will often be the best choice on promotional items.

    The Kodiaks Athletics logo should appear in full colour whenever possible. When colour is not available, use the black version.

    Both logos may also be reversed from a darker solid background colour. The preferred background is one of the three corporate colours or one of the secondary colours. Against a black background, use the inverted colour logo. Against any other darker colour, use white. The logo should not be reversed against a light coloured, non-uniform or photographic background.

    If you have any questions, contact the brand coordinator.

    Corporate and secondary colours

    Use the following colours as a guide when designing Lethbridge College promotional materials.

    For general college projects (those that promote the entire college), please use one or both of Lethbridge College’s official colours: green and blue.

    In addition to the two college colours, each program area has its own colour specific to its area that can be used for branding and identification. To determine which topic area your program or school falls under, please refer to the viewbook online. If using your program colour is not an option, use the Lethbridge College green or blue.

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    Indigenous symbol

    Indigenous symbol

    indigenous_services_logo_2017.png Lethbridge College, which is situated on traditional Blackfoot territory, has a symbol representing Indigenous people and their history. This symbol is used on print and web collateral that promotes Indigenous events, news and other related activities.

    The symbol takes the shape of a traditional Blackfoot tipi canvas. The red and white colours symbolize Indigenous and non-Indigenous people coming together. The yellow circle in the middle, inspired by the depiction of coulees and sky as represented by the Lethbridge College logo, represents the college’s dedication to providing an inclusive learning environment for all Indigenous and non-Indigenous people alike. The blue triangles around the perimeter represent respect for our traditional landscape of the Rocky Mountains, specifically Chief Mountain. Last but not least, the bear’s paw represents strength and endurance when striving for an education, as well as the heart of Kodiaks Athletics.

    When using the Indigenous symbol for audiences outside of the college, please use the college logo along with it to ensure its association with the college is maintained.

    Photography

    Photography

    Photography is also an integral part of the Lethbridge College brand identity. The Marketing and Web Services team maintains a collection of high-quality, professional images for use on your promotional materials and are available through Picturepark. These images fall into three board categories.

    • People: These include images of students, faculty, staff, recent graduates and alumni, pictured individually and in groups. Wherever possible, images should use college students, faculty or staff who are identified by name and other relevant information. The credibility of people from the college is an important aspect of our brand.
    • Facilities: Excellent, modern facilities are an important part of the Lethbridge College brand promise.
    • Scenic: The distinctive landscape of the Lethbridge area is an important aspect of the college brand and can be used liberally as a decorative element in all communications.
    Swoosh

    Swoosh

    Our brand standards call for incorporating a swoosh, or curving line, into design whenever possible. The shape of the swoosh emulates the rolling movement of the coulees and is reflected in the shape of the Lethbridge College logo.

    Please incorporate a swoosh in some form in your design or promotional materials.

    Video production

    Video production

    Video is an increasingly important communication medium for Lethbridge College. The use of video for student experience, recruitment and retention is very important and should be considered for use when evaluating communication and advertising tools.

    Video content must comply with all college policies, including the Visual identity policy and the Brand standards manual. Programming intended for broadcast in an official capacity on television or through our branded web channels are subject to review by Marketing and Web Services. Video for official channels must meet our brand standards, and all clearances and third-party agreements, including music licences, stock footage licences and talent releases must be accounted for.

    Standards vary by distribution method and are outlined roughly below.

    Institutional marketing and video (testimonials, television ads, video advertising, billboards): Institutional video and advertising posted on official channels must conclude with a Lethbridge College bumper. If time allows, subjects in the video should be introduced with a standard lower third. Guidelines for lower thirds are available from Marketing and Web Services (CE2323) or Audio Visual (TE3233).

    Official Lethbridge College webcasts and streaming video (Town Halls, Convocation): Webcasts must be branded with an overlaid transparent watermark of the Lethbridge College logo. Bumper use is optional.

    External academic videos: Academic content that is posted for public consumption or sharing must be watermarked and conclude with a Lethbridge College bumper. All central persons in the video should be introduced with a standard lower third. Guidelines for lower thirds are available from Marketing and Web Services (CE2323) or Audio Visual (TE3233).

    Internal academic videos (lectures, presentations, classroom exercises): Videos produced for internal distribution (myHorizon, Canvas) and not distributed or available to the public, regardless of their creator, do not need Lethbridge College branding, but must not be distributed publicly. Instructors, if you are wishing to produce your own video content, we encourage you to contact the Educational Enhancement Team for support.

    General video production and editing standards

    • Produce, upload and deliver all video in 1080P HD whenever possible. 720P is satisfactory.
    • Ensure video is properly stabilized using a tripod and that camera movement is smooth.
    • Ensure video is properly exposed and recorded audio is captured using external (boom, shotgun or lapel) microphones whenever possible.
    • Transitions (dissolves) to and from black should bookend every video.
    Email signatures

    Email signatures

    The college has a standard email signature to ensure the accurate representation of the logo and your contact information in all email communications. For assistance implementing or troubleshooting your email signature, please contact the ITS Help Desk.

    Web address

    Web address

    The college’s web address or URL is prominently displayed on a variety of promotional materials. Because of this, it has become an integral part of the college brand and should always be displayed in the following format.

    The word “lethbridge” should be rendered in Tahoma regular, “college” in Tahoma bold, and “.ca” in Tahoma regular. Do not include http:// or www. in the URL. To ensure accurate representation, make use of the URL graphics available on the marketing page of myHorizon.

    Web address: colours

    Colours should alternate black, Pantone 377 green or 284 blue, and black for the three segments. Against black or a darker colour, the colours should be white, Pantone 377 green or 284 blue, and white. Where necessary, the URL can be created in all white or black.