Whether you envision a future delivering the news, creating the ads or writing the words, the Digital Communications and Media program prepares you for success in any media environment.

 

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Overview

overview-digital-communications-and-media.jpg

As the ways we share and digest information and entertainment change, so do the traditional mediums we rely on. But in the evolving world of media and communications, one thing is certain: no matter how it is delivered, content is key.

You’ll learn how to create that content in this two-year Digital Communications and Media program. Reflecting the evolution of the industry, our program incorporates cutting-edge industry trends and the latest equipment and tools into the classroom to ensure your education remains relevant tomorrow. And after completing a common first year of courses, you can specialize and expand your knowledge and skills to best suit your career aspirations.

Digital Journalism

In Digital Journalism, you’ll learn how to create and deliver news for broadcast, print and mobile while employing innovative online and social media strategies. You’ll get a taste of what the future holds as you receive hands-on training both behind and in front of the camera and the microphone, as well as on mobile devices and online.

Media Production and Advertising

If you have something to say, we’ll show you how to deliver the message in the Media Production and Advertising stream. You’ll learn how to take great ideas and creatively use audio, video and graphic design to engage audiences and share those big ideas with the rest of the world through newspaper, magazine, TV, radio and online formats.

Your career in media and communications starts at Lethbridge College. Apply today!

Career opportunities

Just like our other grads, you’ll find yourself working with companies like Global TV, CTV, Shaw TV, and a host of Canadian daily and weekly newspapers, magazines and corporations in positions such as:

  • radio/TV producer/scriptwriter
  • radio/TV announcer/news anchor
  • media account representative
  • commercial writer
  • graphic designer
  • communications specialist
  • digital journalist
  • copyeditor
  • social media content manager
  • photographer/videographer
  • video editor
  • media production company owner
Starts In: September
Status: Now accepting applications.
Next Intake: Fall (September) 2018
Application Deadlines:

  • Domestic for Fall 2018: September 4, 2018
  • International for Fall 2018: June 1, 2018

For a full list of dates and deadlines, click here.

Duration: 2 years
Credential: Diploma
Transfers:

  • University of Calgary
  • Royal Roads University
  • Griffith University, Australia

Delivery Format
Classroom
Learning Environment

Students will share a common first year in the Digital Communications and Media program. This will prepare them for the second year and the requirement for them to select a specialized stream from either Digital Journalism or Media Production and Advertising.

Year 1 Term I
Course Code Course Name Credits
DCM-1150
3.00
DCM-1152
3.00
DCM-1153
3.00
DCM-1165
3.00
DCM-1170
1.50
DCM-1171
1.50
Year 1 Term II
Course Code Course Name Credits
DCM-1154
3.00
DCM-1157
3.00
DCM-1159
3.00
DCM-1163
3.00
DCM-1168
3.00
Year 2 Term I (Media Production and Advertising)
Course Code Course Name Credits
DCM-2270
3.00
DCM-2271
3.00
DCM-2272
3.00
DCM-2273
3.00
DCM-2274
3.00
Year 2 Term II (Media Production and Advertising)
Course Code Course Name Credits
DCM-2260
3.00
DCM-2275
3.00
DCM-2276
3.00
DCM-2277
6.00
Year 2 Term I (Digital Journalism)
Course Code Course Name Credits
DCM-2250
3.00
DCM-2251
3.00
DCM-2252
6.00
DCM-2253
3.00
Year 2 Term II (Digital Journalism)
Course Code Course Name Credits
DCM-2254
3.00
DCM-2255
3.00
DCM-2256
3.00
DCM-2257
3.00
DCM-2260
3.00
Year 2 Term III
Course Code Course Name Credits
DCM-2280
3.00

Admissions

New students are accepted into the Digital Communications and Media program for the Fall (September) term.

General admission requirements

All applicants must meet the general admission requirements for Lethbridge College programs as indicated in the Admissions section of this calendar.

Practicum experience requirements

There is a required practicum component to this program. The college dictates the legal terms and conditions governing the practicum experience.

Mobile learning program

This is a mobile learning program that requires students to purchase a mobile device from Lethbridge College complete with program specific software. Find out more.

Prior learning assessment (PLA)

If you have experience working in this field of study, you may be eligible for prior learning assessment.


Applicants who lack the required academic admission requirements can apply to the College and University Preparation program to upgrade their academic skills.

 

Academic Year Tuition Fees Books & Supplies
Year 1 $5,250.00 $946.00 $3,060.00
Year 2 $5,775.00 $1,013.00 $571.00

Our Budget Wizard is a free self-service tool that can help you make sense of your finances and the cost of your education. Give it a try!

Budget Wizard

  • Students in this program are required to purchase a mobile learning device from the college. Check your admissions letter for more details or contact your program. For Digital Communications and Media, the Mac Book Pro total fee is $1,715 and the $100 access fee. In the second year of this program, only the access fee will be charged. These costs are not covered by government student loans, and are subject to change.
  • Students will be charged a medical/dental benefit fee unless they opt out by demonstrating alternative coverage prior to the end of the first week of class.
  • International students are charged three times the tuition fee of their particular program and the same (other) fees as domestic students.
  • Costs for supplies may vary considerably depending on what students already have or where they purchased their supplies; cost provided is on the moderately high end.

From the classroom to the industry

Before you even graduate, you'll have worked with the equipment, used the software and already entered the industry.

There’ll be no surprises when you leave our program and enter the workforce. You’ll have worked with the equipment, used the software and already entered the industry before you even graduate. You might even use equipment your future employer doesn’t even have yet – we’ve already started incorporating 360-degree video technology into our curriculum through a partnership with Global Television Network and Mammoth VR.

Of course, you won’t just be learning about the equipment and software, you’ll be using it to produce real content. On campus, you’ll work in our TV studio, radio suites and newspaper production space to create Lethbridge Campus Media. And your hands-on experiences don’t stop there. You’ll be making weekly contributions to Global TV, Shaw TV and Crime Stoppers, and you’ll finish your program off with local radio stations, newspaper publishers, magazine editors or TV stations during a 120-hour practicum.

Hands-on, immersive learning

Showcase your creativity
Showcase your creativity

It’s striking. It’s engaging. It’s your work.

Showcase your creativity

When you hit the real world of employment, your work is going to be on display for the world – well, at the very least, it’ll be on display for a client. So why shouldn’t it be displayed when you’re in school?

All four programs in the School of Media and Design hold year-end events to provide that very opportunity. Events can vary between programs, but one thing is certain: our students’ portfolios are shared with their peers, their instructors, the industry and the community.

Whether it’s showing off unique and award-winning fashion pieces, a captivating magazine article, a redesigned interior space (with the help of virtual reality) or an innovative Android app, our students’ creativity is showcased to the campus community and the industry.

Experience the realism of the job
Experience the realism of the job

If you're going to experience it on the job, why not experience it during your education?

Experience the realism of the job

Crashed cars, stab wounds, victims on the ground, blood and chaos – you’ll experience it all on the job, so why not experience it during your education?

Adding a level of realism to our students’ learning that simply cannot be accomplished in the classroom, we stage a mock disaster every spring. Students have to respond to an unknown situation in real-time, just as they would on the job as first responders, emergency personnel, nurses and members of the media.

Whether they’re facing a car crash, a stabbing or any of the other scenarios our instructors come up with, students have to think on their feet and respond to the situation as they’ve been trained, working cooperatively with others in related professions. It’s an experience that puts everything learned in the classroom to the ultimate test. And it’s an experience students won’t soon forget.

tecconnect
tecconnect

Think on your feet. Design on the fly.

tecconnect

Taking a page out of the Dragons’ Den playbook, Lethbridge College partnered with tecconnect to bring students in the Digital Communications and Media and Multimedia Production programs together for a competitive, real-world learning experience. Students have to think on their feet and design on the fly as they get competitive in making deadline-driven creative pitches.

Working in teams of four or five, students brainstorm and design a logo update, a website mock up and three other marketing strategies for a local business – all within five hours. Those additional marketing strategies are based on the areas of expertise within each group and could include things like:

  • motion graphics
  • animation
  • TV or radio commercials
  • social media accounts
  • virtual reality applications
  • smart phone apps

At the end of the day, teams pitch their work to a panel of representatives from Economic Development Lethbridge and the local business community. Students get insight into what clients will expect once they join the workforce. And it’s a great opportunity to show their creativity to and network with local business professionals.

A once in a lifetime opportunity – just for LC students

What do you do when you’re a Lethbridge College alumnus who makes it big in the media industry? Start an internship opportunity exclusive to Lethbridge College students, of course.

Troy Reeb, a 1988 grad of the Communication Arts program, did just that. His generosity and support of the program that kick-started his career in broadcasting has resulted in the creation of an internship that is only available to students in our Digital Communications and Media program. Each year, one lucky student gets the opportunity of a lifetime: a two-week, all-expenses paid internship in a major market newsroom. Read about our most recent intern’s experiences.

A word from those who have walked these halls

A student's perspective

“I’m proud of a lot of things from my time at Lethbridge College, which is really the best part.”

Our job is to equip you for your

“You really do walk away with the skills to be able to hit the ground running in the job market.”

From here to there: alumni updates

Lethbridge College isn’t just a place to go to school – we’re a community that is here to support you from your initial interest in our program through to the moment you cross the stage at Convocation and beyond. Just take a look at where an LC education has taken some of our grads.

Nick Kuhl

After graduating from Lethbridge College, Nick worked at the Leduc Rep for two months, the Grande Prairie Daily Herald-Tribune for almost two years, and the Airdrie City View for another nearly two years. He then started working at the Lethbridge Herald in April 2012. While there, he has covered general assignments, police, courts, city hall and even sports for a few months. He was named city editor in 2015. Nick told Wider Horizons: “One of my favourite parts about working at a newspaper is the potential to cover something different every single day. I also enjoy the challenges and expectations of collaboratively putting together a daily project that will end up reaching thousands of people.”

– From Spring 2016 Wider Horizons

Renee Frechette

“I have met and/or interviewed Miranda Lambert (I cried – don’t judge), Darius Rucker (he made fun of my audio recorder), Hunter Hayes (we compared smart phones), Dean Brody and more. I also interviewed Tom Cochrane on the phone. He asked about me later just before a show we presented, but I was in the crowd. So close, but so far. I awkwardly shook Corb Lund’s hand. I was the 99.7 The Wolf perogie eating champ circa 2011 and am a proud dog mom who makes a mean grilled cheese sandwich.”

– From Winter 2017 Wider Horizons

Rick Lewchuk

Rick, the senior vice-president of creative marketing with CNN in Atlanta, accepted an Emmy for CNN’s promotional work at the News and Documentary Emmy Awards in September 2016. The Emmy was won in the category of Best Promotional Announcement. It was for the show The Seventies, a documentary series that ran on CNN in 2016. It was the only Emmy award category recognizing marketing and promotion at that ceremony, which honours excellence in the TV news field. Lewchuk was among the team members recognized for the award-winning campaign. In October 2017, Lewchuk and his team at CNN accepted a second Emmy.

– From Winter 2017 Wider Horizons

Success stories from Wider Horizons

The green screen: your classroom, your workplace

It’s important to know what to expect on the job. And at Lethbridge College, we’re not just giving you an education, we’re training you for a career. That’s why some of your classrooms resemble the workplace. Check out our TV studio, complete with green screen, below.