Promotions and Marketing

DCM-2258  Promotions and Marketing  (3 Credits)  An application of marketing and promotion within the media industry. Tasks include identifying promotional opportunities for self-promotion or for clients, conducting research to determine strategy direction, creating and implementing campaign content using various communication methods and evaluating campaign success. Not available for supplemental.Instruction (3.0)Requisite courses: Take DCM-1167 (Required, Previous). Take DCM-1173 (Required, Previous).