The Informed Pop Music Consumer in the Digital Age

The popular music industry is at a critical juncture – the industry, artist and the distributors are all asking how to continue to ‘make a buck’ off music at a time when recorded music is available in so many free or nearly-for free digital venues. This project will examine the popular music consumption habits of students at Lethbridge College over a year-long period and will examine whether or not these consumption habits change based on the amount of information these students have about the critical issues facing musicians and the industries that serve them.