The overarching goal of this applied research study was to determine how to use 360 video to engage various audiences in journalism. I did this through surveys and six focus groups aimed at three demographics (two focus groups per demographic) – 16-29, 30-59 and 60 and over. I also developed a best practices guide for creators of 360-degree pieces for both technical and narrative aspects of storytelling and presented it at the RTDNA conference in Toronto in June 2018. It was introduced by our industry partner, Global News and alum of our program, Troy Reeb, Senior Vice President of News, Radio & Station Operations, Corus Entertainment Inc. and Global TV. DCM students also created immersive projects as part of curriculum in their second year of study.