Use this form to request support from Marketing, Communications and Alumni. Requests will be directed to the appropriate department e.g., Marketing, Communications, Web Services, Alumni or Events.
 

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We manage the college brand and create marketing plans, advertising campaigns and creative solutions which include design, promotional materials and outdoor and indoor digital and print signage. We identify the target audiences and connect with them through paid and/or organic means through traditional and digital platforms. We coordinate professional photo and video shoots for promotional purposes.
We help with communications planning, writing and editing messaging, and keeping our employees informed through Connections and The Owl. We manage institutional social media accounts, offer training and oversee secondary accounts on social. We want your story ideas which can be turned into media releases, features in Wider Horizons magazine, items in our newsletter, testimonials in our ads or stories on our social media.
We manage the college’s public facing websites ensuring they are secured and maintained for optimal performance. We update content, process site edits, and respond to problem reports. We work closely with marketing to vet larger change requests and continuously improve the user experience through development projects. We maintain integrations with college systems e.g., the academic calendar, CRM, LC Extension, and the custom viewbook. We support marketing, communications and recruitment campaigns with landing pages, Wider Horizons issues, and events like open house.
We engage Lethbridge College’s largest stakeholder group - our grads. We connect grads to program areas to serve on advisory committees, to speak to current students and to offer work-integrated learning opportunities. We maintain a database of alumni and reach out to them through things like our newsletter, social media and our LC Alumni Perks app.
We plan institutional events and can help advise you on the planning and execution of yours.

Acknowledgement