Kodiaks Athletics hopes to corner the bear market in pride when its new logo lights up merchandise this September.
“We know Kodiaks history runs deep in this institution, throughout our alumni and within the community,” says Mark Kosak, Lethbridge College athletics director. “We wanted a logo that reflects that pride, while depicting the power and courage of the Kodiak bear.”
The logo, the next step in Lethbridge College’s ongoing rebranding campaign, is designed to develop recognition of the Kodiaks teams, says Kosak, and create a connection in the community, besides giving athletes a boost on the turf.
After a series of focus groups, a few tweaks and turns, and final approval, the bear’s head profile was chosen as the best representative of Kodiaks pride.
“The new logo adds an aura of excitement to our new clothing,” says Kosak. “We had subtle changes made to convey the symbolism of the Kodiak: proud, strong and fierce. It projects the qualities you want in a sports team. We want our athletes to be excited wearing it.”
The logo will be painted at centre court this summer, and will be seen on Kodiaks clothing and souvenirs. “We want our athletes to feel good about the logo, but we also want the general student population and the community to like it too,” says Kosak.
Along with the logo goes a new uniform colour scheme of black and white with green-and-blue accents.
