Date: Jan. 16, 2020  10:30 a.m. - 7:30 p.m.
Location: Sandman Signature Lethbridge Lodge

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Join us for Lethbridge College’s 21st annual Tiffin Conference, which will take place on Thursday, Jan. 16 at the Sandman Signature Lethbridge Lodge.

The Tiffin Conference is a one-of-a-kind event in southern Alberta and has been an important platform for discussing current issues and trends in the red meat industry. Over 350 agricultural producers, students and industry experts attend this event every year.

The Tiffin Conference is made possible through the Ronald Tiffin Agricultural Endowment Fund, which was established in honour of Ronald W. Tiffin, and is administered by Lethbridge College. The goal is to provide world-class learning opportunities to primary producers as well as agri-business and agriculture students.

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10:30 – 11:30 a.m.


11:15 a.m. – 12 p.m.

Networking Lunch

12:00 – 12:15 p.m.

Opening Remarks

12:15 – 12:45 p.m

Mike Davis, Dealer Principal, Davis Auto Group Ltd. presenting on family business, succession, growth, and more.

12:45 – 1:00 p.m.  Video: Guardians of the Grasslands

1:00 – 1:15 p.m.


1:15 – 2:00 p.m.

Jeffrey Fitzpatrick-Stilwell, Senior Manager, North America Sustainability, McDonald’s presents: Silver Linings: Why McDonald’s is staying committed to Canadian producers.

2:00 – 2:25 p.m.

Networking Coffee Break

2:30 – 3:15 p.m.

Al Mussell, Research Lead & Founder, Agri-Food Economic Systems, Inc. presents: Your Canadian Beef Operation in 2020: Canadian economics of beef production impacted by trade, politics, and you.  

3:15-3:25 p.m.


3:30-4:30 p.m.

Industry panel discussion led by Anne Wasko, Market Analyst, Cattle Trends and Gateway Livestock: "Success, Succession & Succumbing to Pressures"

4:30-5:00 p.m.

Anne Wasko Wraps up the Conversation

5:00-6:15 p.m.

Supper with Networking Cocktails

6:20-7:30 p.m.

Jayson Lusk, Professor and Head of the Agricultural Economics Department at Purdue University presents "To infinity… And Beyond: Meat"

7:30 p.m.

Closing Comments

Ticket information

Seating is limited and early registration is strongly encouraged.



Prime Sponsors

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AA Sponsors    

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Table Sponsors    
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To sponsor Tiffin Conference 2021, please reach out to:

Alexi Kubeczek
403-320-3202 ext. 5358