An intensive orientation to all aspects of marketing including management's role in market research, understanding consumer behavior, targeting, planning and developing products. Includes decision making regarding pricing strategies, appropriate communication methods and tools, and logistics and distribution channels. Case studies are used to provide the context of actual businesses and to analyze problems and concepts regarding all aspects of marketing. Instruction (5.0). Equivalent to: MKT-188.
MKT-1188 Introduction to Marketing - 3.00 credits