An application of marketing and promotion within the media industry. Tasks include identifying promotional opportunities for self-promotion or for clients, conducting research to determine strategy direction, creating and implementing campaign content using various communication methods and evaluating campaign success. Not available for supplemental. Instruction (3.0). Requisite Courses: Take DCM-1167 DCM-1173 (Required, Previous).
DCM-2258 Promotions and Marketing - 3.00 credits