ORG-2254 Public Relations - 3.00 credits

ORG-2254 Public Relations (3 Credits) This course deals with the development and delivery of an effective public relations strategy for an organization. The course addresses the development and maintenance of public support. Specific topics include reputation building, strategies, key publics, advertising, media relations, handling of complaints, public designation, developing news releases, and use of audio-visual equipment. Please note: This course is intended for students in the Recreation Facility Operations and Recreation Management programs.Instruction (3.0)Equivalent to ORG-254.