International Marketing

MKT-2260  International Marketing  (3 Credits)  An overview of marketing strategy from a global perspective. Foreign nations are viewed as sources of potential markets as well as sources of competition. Includes exposure to market entry, strategy, adaptation to environmental and cultural differences, and the use of integrated marketing communication tools. Topics such as free trade versus protectionism and multi-country trade agreements are discussed.Instruction (3.0)Equivalent to MKT-260.Requisite courses: Take MKT-1188 (Required, Previous).