Integrated Marketing Communication

BUS-2283  Integrated Marketing Communication  (3 Credits)  Covers advertising as an integral element of the marketing mix. Topics include various media, their advantages and limitations, problems of originating and placing advertising, budgeting and control of advertising expense, and implications of the social responsibility of advertisers. Not available for supplemental.Instruction (3.0), Work Integrated Learning (1.0)Equivalent to MKT-2283, MKT-283, BUS-283.Requisite courses: Take MKT-1188 (Required, Previous). Take BUS-2283W (Required, Concurrent).